Blueprint
by Fragments
The operating system for your design studio.
Blueprint is a purpose-built management platform for architecture and interior design studios — built by designers, for designers. Lead tracking, invoicing, team management, and AI tools, all in one place.
Built and used daily by Fragments Architecture Studio, Jeddah
The problem
Most design studios run on a patchwork of WhatsApp groups, Excel sheets, and gut feeling.
Leads fall through the cracks. Invoices get sent late. No one knows what the team is working on. The tools that exist were built for generic businesses — not for studios that live and die by their relationships and reputation.
Blueprint is what we built when we ran out of patience with everything else.
Blueprint
by Fragments
What's included
Everything your studio needs. Nothing it doesn't.
Lead Pipeline
A CRM built for design studios. Track every prospect from first contact to signed project, with priority flags, follow-up dates, and full client notes.
Finance & Invoicing
Project pricing calculator, professional PDF invoice generation, payment stage tracking. Send a polished proposal in minutes.
Instagram & Content Hub
Connect your Instagram business account. See what performs, get AI-powered growth recommendations, and plan your content calendar.
Project Management
Tasks, team assignments, deadlines, and a studio calendar — everything your team needs to deliver projects on time.
AI Studio Assistant
An assistant that understands the design industry. Drafts proposals, answers client questions, and helps your team think through briefs.
Team & Permissions
Role-based access for your whole team. Everyone sees what they need, nothing they don't.
What we heard from the field
Before building Blueprint, we spoke with 20+ architecture, interior design, and F&B studios across the Gulf. Three things came up every time.
01
Everyone is running on WhatsApp and spreadsheets.
Almost every studio we spoke to tracks leads in a group chat or a shared note. Everyone knows it's not working. No one has had the time to fix it.
02
Invoicing is the most painful part of the job.
Proposals sent late, payment stages tracked in a separate spreadsheet, no consistent format. Every studio described the same problem, independently.
03
Generic tools don't survive contact with real studio life.
Most studios have tried Notion, Asana, or a CRM. Most abandoned it within weeks. The setup burden is real — and the tools were never built for the way studios actually work.
Conversations with studios in Jeddah, Riyadh, Dubai, Abu Dhabi, and Cairo — before a single line of Blueprint was written.
Proof it works
We built this for our own studio. Then we realized every studio needed it.
Fragments Architecture Studio has been running Blueprint internally since 2025. It replaced five separate tools and gave our team one place to manage everything — from the first client conversation to the final invoice.
We're now making it available to other studios. Not as a generic product, but as a done-for-you setup — built for your studio, maintained by us.
See our workLead pipeline managing 40+ active prospects across KSA, Egypt, and Europe
Invoices generated and sent directly from the platform — with branded PDF output
Instagram analytics and AI advisor driving content strategy
Full team task and project management replacing standalone tools
Blueprint
by Fragments
Pricing
Priced for your studio.
Blueprint is a done-for-you service — not a subscription tier. Pricing is based on your studio's size and workflow. Fill in the form and we'll walk you through everything within 48 hours.
Full setup & onboarding
We configure everything for your studio — workflow, team, branding. No DIY.
Sized to your team
Pricing scales with your team size and the features you actually need.
Ongoing maintenance
Updates and improvements are included. Blueprint grows with your studio.
Direct support
You deal with the Fragments team directly — not a ticket queue.
No commitments, no sales pressure. Just a conversation.